The inaugural year of Wood Dust included talks and masterclasses, a fine furniture exhibition, marketplace, live music, good food and craft beer
Southern NSW, 2018
Logo & style guide
Wood Dust evokes scenes of a well worn timber workshop amongst cattle and rolling hills. The suite of brand assets was inspired by the festival’s country location, embed with a distinct modern feel
Original artwork
“Blue is every woodworker, toiling in their shed”—hand drawn and developed in layers, Blue and his workshop scene adapts to suite various devices and media
Try it: resize your browser or turn your device on the next page
Website & online store
Custom-coded on WordPress.org, the website played a central role in the brand strategy; a central source for festival information and ticket sales via ShopifyLITE plugin
Social and marketing
Weekly EDM, fortnightly blogs and regular social content helped create a community of woodworkers around the event
Festival Press Release
Wood Dust Brand Kit
Production Guidelines & Schedule
Festival Map & Timetable
Meet the organisers promotional video for Wood Dust. Production and original music by Nikolas Strugar / Ravens At Odds
Watch the film and more on Vimeo
A woodworking parody. Like air guitar; think “Air Woodworker”. Production and original music by Nikolas Strugar / Ravens At Odds