The ancient Indian tradition of yoga right in the heart of the modern city

by Lucybloom Webb

A holistic web based approach

Combining brand strategy and photographic styling

Lucy’s mandala logo was derived from the tattoo on her arm. An impulsive design; sometimes things that happen intuitively are the most exciting

A simple, straightforward website and online store was required to promote and manage bookings. The site was developed and hosted on Shopify’s own platform, perfectly fit for use and affordable

Regular photo shoots, thoughtful curation and beautiful photos create a professional brand image and a lasting impression

Typically yoga photos are taken amongst idyllic backdrops; mountain tops or by the sea. Instead we chose to represent yoga in everyday life

Unashamedly Dublin, the aesthetic is quite real and raw—in the city, on a lunch break or after a busy day’s work