Concept development

Establishing the creative direction

With the brief in place, we refine the creative direction, shaping the structure, tone, and visual approach of the production. This stage establishes a foundation for how ideas will be expressed on screen. A typical concept development process may include:

  • Developing a film treatment to outline key themes, messaging, and narrative flow
  • Curating a mood board to establish the visual style, colour, and atmosphere
  • Identifying specific filming techniques or stylistic elements that will shape the production

 

Storyline Development Workshop

For larger organisations and practices, developing a clear narrative early in the process is invaluable. This workshop helps shape initial ideas into a structured direction, ensuring clarity in messaging, audience alignment, and creative approach.

We’ll explore key themes, objectives, and how the story will unfold on screen. We work through audience engagement strategies, messaging tone, and the most effective way to communicate the project’s vision.

This service is particularly beneficial for projects requiring multi-stakeholder input or when you need guidance in shaping your messaging into a compelling video.

 

Interviews, voiceover & scripting

Not every production requires interviews, voiceover, or a full script, but where needed, these elements help guide storytelling. Depending on the project, this stage may involve:

  • Planning interview questions and structuring responses
  • Crafting a script or key talking points if narration is involved
  • Ensuring any spoken content aligns with the production’s style, purpose and message

Storyboard & scene development

For productions requiring detailed shot planning, we may develop a storyboard or scene list to map out key visuals. This helps refine how the production will be filmed and edited. A typical approach may include:

  • Identifying essential scenes and how they will be framed
  • Outlining any complex sequences that require planning
  • Creating a shot structure to guide the filming process

Not every production needs a storyboard or scene breakdown, but for those that do, it ensures a smooth and intentional filming process.

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Jacqui RobertonPrincipal, Seven Mile Architects
“Ravens At Odds’ greatest strength is true creativity in capturing the emotive sense of the architecture; the sensory experience of the building and the people using the space”
Ash ParsonsBrand Coordinator, BVN Architecture
“Working with Ravens At Odds was an easy choice, because of their background in architecture and design. It simplifies how we explain things to you and how we create briefs. You just get it”
Andrew ForsythDirector, Aphora Architecture
“Prior to coming to site that day, Nikolas interviewed me on the phone, he looked at the floor plans; he understood the building. Even before I'd watched the first cut, I was confident it was going to be good. Because I knew, here’s a guy who's done his homework, he cares. I was impressed by that”
Lisa EvansNational Marketing Manager, Place Design Group
“Creativity fused with pure passion is what you get working with Ravens At Odds. Nikolas’ eye for detail and capturing things most people don’t see is impressive. Ravens At Odds’ ability to take a concept and turn it into a story has inspired us to rethink our own marketing style, all from just one video”
David GockelDirector, Gockel Architecture
“Watching a Ravens At Odds film is like experiencing a project for the first time. And in the best way without physically being there. There’s a humanistic scale and a slowness to the story. I appreciate the thought and consideration that went into it”
Ben ParkerDirector, Ben Parker Architecture
"Nikolas has a warm and engaging energy that puts everyone at ease, even when he's busy juggling the production on set. The result is a process that feels effortless, inspires confidence and is genuinely fun for everyone involved"

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Based in Brisbane and working across the country; Ravens At Odds acknowledges the Turrbal and Jagera peoples, the traditional owners of country of Meanjin where we live and work.

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