Pricing
Our guide for video production and photography
We understand that every project is unique. As such, pricing will vary based on the scope and complexity of the production. However, to give you a general idea of what to expect, we’ve outlined some basic rates for the various stages of production.
Preproduction
Preproduction is an essential phase of any video production, setting the foundation for a successful outcome. Our basic preproduction services start at $600 covering essentials such as planning and creating a filming schedule. If your project requires more detailed preparation—like developing storyboards, crafting scripts, drafting interview questions, or coordinating a more complicated production or a larger group of stakeholders—additional preproduction time will be required.
Gear
A small shoot might include just the basics: a camera, monitor, tripod, and lenses. For productions involving interviews or voiceover, we add audio gear, lighting, and teleprompters. To create more sophisticated and cinematic scenes, we may also bring in additional gear such as sliders, camera dollies, gimbals, and drones. Public liability insurance is also part of our comprehensive service. Gear and insurance for a small shoot may start at $400 per day and will increase based on the project’s requirements.
Filming
Most of our productions typically require a two-person crew, often with Nikolas directing and producing, supported by an assistant producer/camera technician. For smaller or shorter shoots, a single operator may suffice. However, for larger productions that involve more gear, complex direction, multiple interviews, or intricate styling, a larger crew will be necessary to ensure everything runs on schedule and to achieve the quality that Ravens At Odds is known for.
| Crew | Day rate | Half-day | 2-hour |
|---|---|---|---|
| Director/Producer | $1,200 | $800 | $500 |
| Assistant Producer/Camera Op | $900 | $600 | $400 |
| Production Assistant | $600 | $400 | $300 |
Editing
Our editing process is thorough and tailored to your project’s needs. It includes interview and voiceover editing, footage sequencing, colour grading, sound design, soundtrack integration, revision rounds, and final exporting, formatting, and delivery. Editing is charged at $900 per day. Short-form content may require one to two days, while longer formats may need three to four days or more.
Production fee
In addition to the direct costs of filming and editing, we apply a production fee to cover administrative expenses. This includes correspondence, coordination, booking crew and gear, shoot-day incidentals, metro area travel and parking, studio expenses, software licensing, server storage, archiving, and cloud services for backup and delivery. The production fee is calculated as a percentage of the production subtotal.
Expenses
Additional expenses may be necessary depending on the project, including permissions, location fees, notices, waivers, actors/talent, styling, staging, cleaning, content hosting, travel, and accommodation.
Project photography
Our architectural project photography fees comprise several components. Depending on the specific needs of the project, these include: the photographer’s day or half-day rates, the cost of an assistant, equipment and insurance, digital file handling, and a per-image editing fee. There are also optional extras like retouching fees and site visits.
| Crew | Day rate | Half-day |
|---|---|---|
| Photographer | $1,500 | $900 |
| Assistant | $450 | $300 |
| Gear & insurance | $200 | |
| File handling | $200 | |
| Editing | $80/image | |
| Retouching | $100/hour | |
| Site visit | $400 | |
Portrait photography
Our portrait photography starts at $290 per person for a single photo, with a discounted rate of $440 per person for two photos. Rates decrease as the number of people increases, making it a cost-effective option for larger teams.
Construction shoots
We offer efficient, lower-cost shoots tailored for construction sites. These shoots are designed to be quick and effective, typically a one-hour session with minimal gear to avoid interruption on site, and a fast turnaround in post-production. Pricing for these shoots starts at $2,000 for video and $1,500 for photo, which includes editing and content delivery.
Production plans
For clients looking to work with us on a longer-term basis, we offer content production plans. By planning and producing content together over an extended period, we can create efficiencies in preproduction and editing, ultimately providing better value.
Sublicensing and cost sharing
Prior to the completion of production and payment of the final invoice, we provide a 30% discount on the total cost for both you and any additional parties. Each participating party will pay this discounted amount. We’ll coordinate with all parties to deliver the content and finalise invoices.
Sometimes, consultants may reach out after you’ve shared your content, having seen the quality of the final product. In this case, we sublicense the content to them at the same 30% discounted rate. You’ll receive a credit for the difference between the original cost and the discounted price, which can be applied to a future production within the next two years.
There are several factors can impact the overall cost of a production
Factors that can increase costs:
- Number of Interviews: More interviews require additional filming time, crew, and editing
- Additional Filming Days: Complex projects may need extra days to capture all the necessary footage
- Extensive Gear Requirements: High-end gear for cinematic effects, complex lighting setups, or specialised equipment will add to the costs
- Longer Run Times: Projects with longer final outputs require more shooting and editing time
- More Locations: Multiple locations increase travel time, logistics, and setup requirements
- Larger or Complex Projects: Projects involving intricate direction, multiple scenes, or challenging environments
- Difficult Locations or Access: Locations that are hard to reach or require special permissions may incur additional expenses
- Permissions: Securing permits for filming in certain locations can add to the cost
- Talent: Hiring actors or other on-screen talent will increase production costs
- Travel and Accommodation: For shoots outside the metro area, travel and accommodation costs may apply
Factors that can reduce costs:
- Smaller Production Scope: Fewer scenes, simpler setups, and shorter filming days can reduce costs
- Small Projects: Less complex projects with limited requirements will naturally cost less
- Fewer or No Interviews: Projects that don’t involve interviews or have minimal interview content will save on filming and editing time
- Shorter Form Content: Shorter videos require less time for shooting, editing, and post-production